Ear(1) by Nothing

Red hot!

Finally that day is here! I have never been this excited for a product since forever. I mean come on, it’s not always that we get to see a new company come up with something credible. Sure there are tech products launching every week, but nothing like this.

Nothing has taken the “Nike” approach to marketing. All the hype was about the experience rather than the product itself. It creates that brand impression for the long-term. +1 for that. I realise I can’t talk much about the product here (no embargo, I’m not a reviewer..haha) but there is something about the ear(1) that I’m attracted to. Starting with the naming. Ear(1) is such a good nomenclature. You can see the attention to detail even before you ever see the product itself.

Okay. Coming straight to the point. There are 2 reason why I’ll surely be getting one and I want to be straight as possible for this-

• Price: For $99 it’s nothing compared to the super expensive Airpods Pro. Battery life is something that people often forget about when they go wireless. The Original Apple Airpods lasted me about 1 year and 13 days before the left one passed away. Replacing or getting a new one is not an option. For $99 I can even go ahead and get a new one and it won’t even hurt my wallet or my mind.
• Design: The transparent design has grown on me. It just looks fantastic and the engineering behind making a transparent product isn’t for the copy cats. That’s real engineering. Ask an engineer!

Couple of minor things I’m concerned

• 4 hour battery life (Can be the real deal, or they are underselling in real life).
• The case seems a bit too big to carry around.

I will eventually get my hands on the Ear(1). Until then, adios. Thanks for reading!

± SID